i have 3 words for you: content, content, content.
It’s all about good content that people would like to link to.
“it’s not always about links… it’s about resources that no one else has”
o humour / funny pictures
o bringing something originally to the table
o participate in the community – answering questions
o original research
example: “how well do web services despam your inbox?”
example: rather than just re-blogging – tested google dns vs OpenDNS and blogged about his results.
o newsletters – make it easier for people that come to your blog to show up in your inbox
o social media – participating on twitter/facebook … think about where people spend your time and be with them.
o present on a conference -> great way to get links -> people will blog about you
o weaker factor: lists “50 ways to build backlinks” – get tiresome – candy in your diet – you want healthy substance
o get a blog – and establish yourself as an authority
o howto’s and tutorials
o run a services that people find useful – people will come to you to try things out
o make a product and release it for free (chrome / firefox extension? wordpress plugins)
-> they are greatful that they got something for free and some people will link to you.
o good site architecture – can my site be crawled? can urls be bookmarked? can google get to all pages on my site? make it easy to link to individual pieces of content of your site.
o make enjoyable videos (the following video is a little dry… well but it’s better than text :-D)
Eisenberg’s Trinity of Online Marketing: http://www.bryaneisenberg.com/the-conversion-trinity-the-3-step-magic-formula-to-increase-click-throughs-conversions/
One of his students: http://www.acquisio.com/landing-pages/3d-ppc-landing-pages/
robots.txt and google: https://support.google.com/webmasters/answer/35769
About rich snippets and structured data
Help Google serve the correct language or regional URL
since 2011 google supports “alt äitsch raf läng” … is about telling a search engine that there is a language-country-culture tailored version/alternative of the current page that might fit spanish-speaking users more than the current page.
here is some chinese lady giving you the hardcore version of what it is all about: https://support.google.com/webmasters/answer/189077?hl=en